GroundFloor Media launches crisis communication blog, formalizes service line
The news cycle never sleeps, and the bar for what is considered “news” continues to be lowered. One negative article, blog or tweet can snowball, and company reputations that have taken years to build...
View ArticleLessons Learned: how to avoid fake reporters
Following recent “gotcha” issues faced by NPR and Wisconsin’s governor, to name a few, GroundFloor Media’s Gil Rudawsky provides some smart tips to ensure that you don’t get scooped by someone posing...
View ArticleAre You an Influencer? Am I an Influencer?
I read about the term “influencer” daily. I probably use the term at least once a day myself. But who is an influencer in 2011 and what does it mean for our traditional and non-traditional PR practice...
View ArticleMaking Sense of Location-based Marketing for Your Business Needs
Foursquare, check! Gowalla, check! Facebook Places, Yelp and Scvngr, check (check and check)! It’s exhausting just thinking about all the different platforms that now exist for checking in at various...
View ArticleNew Study: Social Media Marketing Spends to Increase
According to a new study from Mashable and Effie Worldwide, 70 percent of marketers plan to increase their social media spend by 10 percent or more this year. Read the full Mashable article here. While...
View ArticleTips for Juggling Social Media Content Creation
So you have a strategic social media plan—maybe you’ve even launched a Facebook page and created a Twitter account. This is an exciting and important step forward for many companies. However, now the...
View ArticleWe Got Osama Bin Laden, and Twitter Told Us First
The evening of Sunday, May 1, 2011, will be marked as a great day in our nation’s history. At 10:45 p.m. ET the major news networks broke through regular programming to confirm the news, and just...
View ArticleAn Emerging Trend for 2012: The Collision of Social Media and Crisis...
The most frequent questions I encountered in 2011 included: what should we do when a detrimental story about our company breaks online? How do you respond to social media posts or comments from angry...
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Defensive Monitoring: How to Monitor What is Being Said About Your Company
In today’s world where news, good and bad, spreads like wildfire, what can communications professionals do to stay on top of what’s being said and quickly respond when they need to? While there is no...
View ArticleClik here to view.
Local Companies Explore the Power of Pinterest
If you’re talking to someone about social media these days, the topic of Pinterest is bound to come up. Knowing this growing platform is a hot topic, GroundFloor Media’s Carissa McCabe recently...
View ArticleLessons Learned: how to avoid fake reporters
Following recent “gotcha” issues faced by NPR and Wisconsin’s governor, to name a few, GroundFloor Media’s Gil Rudawsky provides some smart tips to ensure that you don’t get scooped by someone posing...
View ArticleAre You an Influencer? Am I an Influencer?
I read about the term “influencer” daily. I probably use the term at least once a day myself. But who is an influencer in 2011 and what does it mean for our traditional and non-traditional PR practice...
View ArticleMaking Sense of Location-based Marketing for Your Business Needs
Foursquare, check! Gowalla, check! Facebook Places, Yelp and Scvngr, check (check and check)! It’s exhausting just thinking about all the different platforms that now exist for checking in at various...
View ArticleNew Study: Social Media Marketing Spends to Increase
According to a new study from Mashable and Effie Worldwide, 70 percent of marketers plan to increase their social media spend by 10 percent or more this year. Read the full Mashable article here. While...
View ArticleTips for Juggling Social Media Content Creation
So you have a strategic social media plan—maybe you’ve even launched a Facebook page and created a Twitter account. This is an exciting and important step forward for many companies. However, now the...
View ArticleWe Got Osama Bin Laden, and Twitter Told Us First
The evening of Sunday, May 1, 2011, will be marked as a great day in our nation’s history. At 10:45 p.m. ET the major news networks broke through regular programming to confirm the news, and just...
View ArticleAn Emerging Trend for 2012: The Collision of Social Media and Crisis...
The most frequent questions I encountered in 2011 included: what should we do when a detrimental story about our company breaks online? How do you respond to social media posts or comments from angry...
View ArticleClik here to view.
Defensive Monitoring: How to Monitor What is Being Said About Your Company
In today’s world where news, good and bad, spreads like wildfire, what can communications professionals do to stay on top of what’s being said and quickly respond when they need to? While there is no...
View ArticleClik here to view.
Local Companies Explore the Power of Pinterest
If you’re talking to someone about social media these days, the topic of Pinterest is bound to come up. Knowing this growing platform is a hot topic, GroundFloor Media’s Carissa McCabe recently...
View Article2019 PR Disasters, Fails, Misses & Mistakes
Editor’s Note: This is a mid-year recap. You can view the full 2019 list of PR disasters here. The year is barely halfway over, but we already have some blue-chip contenders for 2019’s biggest PR...
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